Who is Katherine?

Hi there!

Strategist, content creator, ghostwriter, and the mind behind ItsKat Media.

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I help brands, founders, and creators show up online in ways that feel magnetic, memorable, human, and built to convert. I’m equal parts strategist and storyteller, blending thoughtful social planning with playful creativity — the kind of fusion that builds community, sparks connection, and turns content into momentum.

But this didn’t happen overnight.

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I started posting cannabis content in 2020. I was locked inside, a camera in hand, too much time, and a whole lot of curiosity. People told me not to do it. Don’t post yourself smoking online, everyone said. So naturally… I did it anyway.

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And something immediately clicked.

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The cannabis industry became my launchpad... not just into content creation, but into courage. The creators I admired became the very people I worked beside. Cirrus Social Club took a chance on me early, and with them I built confidence, strategy, results, and community. The industry believed in me before I fully believed in myself, and that kind of support stays with you.

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In 2025, the realization hit:
I’ve been "living my dream" this whole time AND I can scale it further than I ever imagined.

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No degree. No traditional path. Just grit, curiosity, self-teaching, and the refusal to shrink myself to fit someone else’s standard of “normal.” I built this career from scratch. Every skill learned, every client earned, every door opened because I knocked until it swung wide.

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And now, I help others do the same!

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I work with brands and creators who want to show up online authentically. Even if they're nervous, even if they’re new, even if they’ve never seen themselves as “social media people.” Because showing up is scary, yes — but not showing up costs you more.

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Together, we build confidence and visibility. We craft strategy. We tell stories.

We grow — online and off.

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When you work with me, I want you to feel seen, supported, and excited about your potential. I want you to feel proud — not just of your numbers and progress, but of the courage it took to show up at all.

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Because people don’t buy perfection.
They buy connection. They buy story. They buy you.

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And I’m here to help you share it.